The term Microplastic refers to the small fragments of plastic that have become one of
the main threats of our day both for the environment and for the life of many living
beings: humans, fish, birds, etc …
Millions of tons of plastic are manufactured every year, and only a small percentage is
recycled. Much of these plastics end up in natural environments, and over time, they are
fragmented into smaller and smaller pieces, so much so that they are not visible to the
naked eye. Its small size (less than 5mm) makes them too small to be eliminated by
sewage filtration systems, so they end up in the seas, rivers and oceans being ingested
by birds, fish and other marine species.
The situation is so worrying that these microplastics, also known as plastic
microspheres, are ubiquitous in places as remote as Antarctica, in marine sediments and
even in corals. Faced with this emergency situation, the team of the Spanish Urgent
Foundation (@Fundeu) promoted by the Efe Agency and BBVA, composed of linguists
and journalists, has recently designated «Microplastic» as the word of the year 2018.
With the choice of this term, The Fundéu BBVA emphasizes one of the great
environmental problems we face as a society.
It should be remembered that plastic is an artificial material that comes from oil and that
takes hundreds of years to decompose in nature (up to 1000 years depending on the type
of plastic). By not degrading, the consequences on natural environments are serious and
irreversible. Take as an example that in most of the great oceans the amount of plastic in
suspension has exceeded plankton.
These ubiquitous microplastics come from the fragmentation of plastics and are used by
the industry as an ingredient in the elaboration of products that we usually use such as
detergents, dentifrices, creams, scrubs, etc. In fact, a 150 ml container can contain
between 130,000 and 2,800,000 plastic microspheres. This means that every time we
clean our face or brush our teeth, we are pouring "involuntarily", as consumers,
thousands of pieces of plastic into the environment
For this reason, we understand that the environmental responsibility of companies must
anticipate the laws. Aware of this problem that involves the use of microplastics in
cosmetic products, from ASHES TO LIFE we have opted for the replacement of these
particles with other biodegradable alternatives that provide the skin with the ability to
exfoliate but prevent environmental degradation.
In addition to the use of ash that favors exfoliation, we have used a micronized olive
bone soap in the formulation of our Exfoliating Ash Soap, which gives the skin a gentle
exfoliating effect to help eliminate dead cells facilitating the regeneration of the same.
In this way we make exfoliating products available to consumers that are a real
ecological alternative to microplastics. It is already possible to take care of people skin
without damaging the Planet !!! Alternative Natural TAGUA EXFOLIANT.